Liquid Gold

bye-bye typo

One of the must-watch TV shows from my childhood was The Monkees; the madcap adventures of a pop group comprising three Americans and a young Englishman. There are three jumbo-sized chunks of trivia associated with the show, and these are: 

  • Most of the backing tracks on the Monkees albums were not played by the Monkees at all, but by a band called Candy Store Prophets.
  • The late Davy Jones, the English quarter of the group, featured in Coronation Street, playing the grandson of Ena Sharples.
  • The mother of guitarist Mike Nesmith (the one in the hat) invented correction fluid.

I shall elaborate on that last piece, as it is a genuine rags-to-riches story.

Just after World War Two, Bette Nesmith Graham was a single mother who was employed as a typist. She was also something of an artist. Bette knew that artists often used white paint to cover their mistakes prior to repainting, and so she figured it might be possible to develop a type of paint to mask typing errors. She experimented at home, mixing her concoctions in a food blender, and her early efforts were soon snapped up in the office where she worked. She set up a cottage industry making and selling her product, which was originally called Mistake Out, but which she later renamed Liquid Paper. Such was the demand for this almost magical potion among secretaries and typists the world over, she may well have called it liquid gold, for that cottage industry boomed and not long before her death in 1980, she sold the company for 47.5 million dollars.

And it was probably the perfect time to sell, for as the eighties advanced the typewriter became an endangered species, driven out by the unstoppable march of the far more efficient word processor. Sales of correction fluid plummeted as on-screen editing became the norm. The typewriter had come up against a rival it simply could not fight off and, just as CDs all but put an end to vinyl records, and the arrival of the tea bag caused mass redundancies among the nation’s teacup readers, the old Remington was consigned to the attic, another victim of progress. And correction fluid wasn’t the only victim of the unstoppable march of the word processor. Typewriter manufacturers and companies that produced peripherals, such as ribbons, saw demand for their products fall away.

Switching from a manual typewriter to a word processor wasn’t too difficult, as many of the basic functions are pretty much the same, although not everyone got the hang of it easily. There is the oft-told tale of an employee being fired for painting correction fluid directly onto the computer screen.

As well as on-screen editing, the word processor brought us powerful new functions such as Find & Replace, where, by way of example, you have just completed your first novel, a 675-page saga about two feuding brothers called Tom and Jerry. Just before you send it to the publisher, however, a friend points out that the names of your central characters are the same as a cartoon cat and mouse. You simply use the Find & Replace function to change one of the names throughout the book at a stroke. Five minutes later your book is ready to go to the publisher’s with its new heroes, Ben and Jerry (Yes, I know).

If you wanted to make such changes on an old manual typewriter, Find & Replace meant that you had to find a new sheet of paper, replace the one in the machine, and start again.

Many years ago I learned the basics of word processing on a full-time course. Having used nothing but a typewriter prior to this, I was quite surprised at some of the functions available to me. I discussed some of these with my dad, who put up a robust but futile defence of his electric typewriter. The word processor was the grey squirrel that was wiping out the red, bushy tailed typewriter and there was no stopping it. Soon after this, he was telling me about the wonders of Mail Merge.

And so another convert to word processing was born; another typewriter was consigned to the attic and another bottle of correction fluid was left to solidify.

About Joe Young

Supposed writer from the north-east coast of England.
This entry was posted in General Interest and tagged , , , , , , . Bookmark the permalink.

4 Responses to Liquid Gold

  1. Tony Harris says:

    Got a gift with words.Good story teller.

  2. Joe Young says:

    Thanks Tony – I’m glad you enjoy reading.

  3. mystery shopper says:

    I did know Mike Nesmith’s mum invented something but had forgotten what. What a brill idea she had and she did well to sell it on before word processors took over.

    You write details such as these in a thoroughly Interesting way.

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